Branding... in brief

The process will be tailored to the type of project involved, but typically, the steps involved in a branding project would look like this:

 

Initial discussions often lead to a second session of discovery with you or your team, confirming objectives and parameters.

Research to get greater clarity. Further discovery may be needed with the internal team, key customers and other partners.

Developing a clear strategy for bringing your brand to market including key messaging, brand proposition & positioning.

The next stage is the development of the creative work and visual identity across all platforms that will answer the strategy.

Your business changes over time, and the 'personality' of your brand reacts to that, so we make it part of the process to review & adjust.