New product, new brand
MistBuster is a clean air supply system that is the superior alternative to conventional centrifugal and media-type systems. MistBuster does not have costly filters to change, ongoing costs and running costs. Such strong USPs were utilised in setting up a separate website for MistBuster. The design of the website and literature made sure that there were strong visual links to the mother-brand, Brown and Holmes, whilst a new colour running through the material provided the differentiation.