A brand new make over
Forty49 were appointed by L&F to update their group and divisional corporate identities. The task involved creating a new, clean, strong image, whilst retaining some of the traditional characteristics that is part of their heritage.
We pared down and modernized an overly complicated logo whilst retaining recognition for existing, loyal customers. Colours were simplified, and the L&F blue was intensified. This was then specified through a set of brand guidelines for consistency.
The new identity was developed further through the design of the website, and a new corporate brochure which became a 5-colour print process to ensure that the special brand blue achieved the effect that we agreed with the client.