Monthly Archives: September 2012

The value of creativity and design in marketing

Design is an investment in creative thinking that can give companies the competitive differentiation they need to be successful, and is most effective when it is incorporated into business plans at an early stage. When we look at marketing, the same applies to our communications. We ask ourselves: How can I influence my target markets […]

Working for Free!

We were sitting in the studio just the other day and a subject that is close to our industry cropped up… Should creative designers work for free? It is a question all creatives will face during their working career, and many of us have done work for free for one reason or another. For example […]