Monthly Archives: December 2018



  Manufacturing or highly technical products are not always easy to explain, especially new innovations, which is why, more than ever, technical and marketing teams should work together. Marketers in manufacturing and technical services face the challenge of providing a structure in which the technical, brand and sales teams work harmoniously together. Technical understand the […]

Rebranding and design


  I met a young entrepreneur the other day to discuss requirements he had for rebranding his small chain of retail outlets. He had done his homework and knew his sector inside-out and was ready for the next stage of expansion. He had a vision, and as anybody in his position would be, extremely excited […]