This brand owner saw a gap in the energy drink market that he felt he could fill, and came to Forty49 to develop a brand image that would create some real impact.

The client conducted the initial research amongst the target market for which Forty 49 developed a survey website customised to helping to find out what was required to develop the brand. After a full briefing, it was decided to go with a fun, quirky name with strong links to sports.

The use of colour and type face selection is simple, clean and eye-catching, conveying the energy promise.