A recent advertising campaign made the product the hero, pinpointing each of the 24+ products’ unique selling points. This demonstrated each product’s value at a glance. The campaign was designed to open up the range to customers who may have historically bought only one type of product. Compelling CGI imagery conveyed the product’s function and environment, creating a unique campaign in the plumbing world. Specific media placement boosted the product’s relevance to a given market i.e. medical supplements for medical gas fitting advertising.